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Northwestern University
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Who is this diva?

Dr. Justine Cassell is fascinated by human language. Using her technology skills, she created life-size, computer-generated people she calls “Conversational Agents.” These “agents” act a lot like real people. If you ask them a question, they can give you an answer, or tell you that they don’t know the answer. They can also laugh, blink their eyes, tell stories and give directions. Someday these “agents” may be used in schools the way students use books and computers today.

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What do you do at work?

My job is kind of complicated--I’m a professor in two different departments. I’m the Director of the Technology and Social Behavior group, and a professor in Computer Science and in Communication Studies. When I’m wearing my Communication Studies professor hat, I sit around and reflect on how people think and how they interact with one another. When I wear my Computer Science professor hat, I build computer technology. And both hats mean that I teach classes to college students and to graduate students. Of course, I don’t really think about different things in different buildings or on different days, and so what I really do in my research is to use technology to understand how people communicate and how children acquire language. And I use my studies of human communication to build more advanced computers that can interact better with us. So, for example, my team of graduate students and faculty and I built the very first speaking and gesturing virtual human.

Also, I took last year off and traveled around the world--I visited 21 different countries on five continents--for a project that's very close to my heart. It's called the Junior Summit.


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How does your job help other people?


In 1998, I directed a project for children around the world called the Junior Summit, and gathered a little over 3,000 children from 149 different countries online. We handed out some computers and we handed out Internet connections, built an online forum.

It is now almost five years later and last year I traveled around the world visiting almost 100 of the children who had participated in the Junior Summit to see whether it has made a difference to their lives. I wanted to see whether they acquired a belief in their own ability to be agents of change. That is what our goal was, to give children a voice. It's just about giving voice to girls, to children from developing nations, to all people in both metaphorical and concrete senses.

So in developing nations, we need to give kids a sense that they are self-efficacious, that they can produce change. But it could have had the opposite effect. It's possible that what it did was teach kids that they're little cogs in a big wheel and that they're never going to amount to anything.
I applied for funding to go around the world and visit the kids and talk to them about their lives today and collect some follow-up data on their communities and their beliefs about themselves.

They're extraordinary kids.


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Do you work alone or with a team?


I do most of my work with teams of other people.

With my graduate students, I film people having conversations, and then we sit in front of the VCR to study how the people talk to each other--how they use hand gestures, and head movements and other body language to communicate. And, on the basis of what we learn from the videos, we build Embodied Conversational Agents. These Agents are life-sized computer-generated figures that are captured on a screen and respond with appropriate speech, body movements, and facial expressions to the behaviors of a human standing in front of them.

My team and I have integrated these intelligent agents in the design of educational tools for children such as Sam, a 3-D, interactive storyteller that becomes a virtual peer for a child.

Currently, my students and I are working on MACK, a kind of kiosk or information booth that you can just walk up to and ask questions and the virtual person will give you directions and tell you where to find what you’re looking for.


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What's the best part of your job?

I love my job! I love working with students and teaching, and I love building things and trying to get them to work, and I love talking to people about my work.

I started out studying English Literature and then switched fields to study Linguistics and then switched fields again to study Psychology, and then I found myself doing Computer Science. I think my life is a good lesson for young people who are worried that they don’t know what they want to be when they grow up--they can start out doing one thing, and then change, and each job they do will be better because of the job they did before. And I hope reading about me also shows that there are lots of paths into technology--you don’t have to start out as a math-geek to end up in Computer Science or other technology-related fields!


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What's the worst part of your job?

I taught at MIT for nine years before moving to Northwestern. And when I first arrived on the MIT campus, I had this odd feeling that something was missing--that something I was used to seeing around me simply wasn't there. And I couldn't figure out what was missing. Finally, I realized what it was: there were just vastly fewer women around me at MIT than I was used to!

Because I work in computer science, which is a field where there aren’t equal numbers of mean and women, I've had many experiences where people have assumed that I'm somebody's secretary, or student, rather than being the professor. In fact, a number of times people have even said "you don't look like a professor" or "you don't look like a technologist" (whatever that means!).

One of the reasons I would like to see more women in technology and science is so that other women won't have these experiences.


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Where do you see yourself in 10 years?

I would like to be doing just exactly what I do now: teaching and figuring out how people communicate and building things.

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What do you do when you're not at work?

Because I travel a lot, for example for my Junior Summit project, or to give talks, I have friends all over the world.

So, my work time and play time are all mixed together. Even at other times, though, I love travelling to obscure places, eating obscure foods, learning about new cultures and meeting new people.

And, when I'm in one place, I cook a lot in my spare time--another kind of making things!—and go dancing.


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What advice would you give a girl about the I.T. field?


Two pieces of advice for girls and women who are really just starting: YOU CAN'T BREAK IT and MAKE IT YOURS. That is, don’t worry about breaking the computer or the software or whatever--just go to it, and explore and experiment until you understand it. And, if something doesn’t work the way you want, change it until it does fit you.

And for all girls and women learning about technology and computing: don't take anything for granted, and don't think you have to fit into the status quo to succeed.

Just because a computer today is a square box on a desk, doesn't mean you can't turn it into a river of bits flowing across a piece of high-tech fabric.

And, if you get told that in order to be a computer scientist you have to love theory, or programming languages, or one of the other topics that are taught in school…don't believe it.

If you feel like you can make technology or computers do something totally different, then go for it! So many young women tell me that, even though they love technology, they don't "see themselves" in Computer Science. I reply: make Computer Science LOOK LIKE YOU.


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What were your hobbies when you were 11-14?

As a kid, I was very interested in biology and natural sciences, but I was really bad at math. I wanted to be a doctor. It was making sense to me that I'd make a good doctor, but it was making less sense that I would make a good medical student.

I was born pretty much a word person. I was asking questions about words even as I was learning how to talk. By the time I was seven or eight, I kept a wordbook in which I would write good words. My parents would say, "Now, why is that a good word?" and I would say, "It just is." One of them was "sphygmomanometer," what they take your blood pressure with. Another was "floccinaucinihilipilification." That means the anxious picking at dust on the bedclothes done by an ill person. I just loved words, and as I grew older I loved writing and I stayed up all night and read novels trying to finish them in one night.


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Describe technology you wish was available now.


I'd like to extend the technology for virtual beings so that they can get to know us, and become friends over time. Like an imaginary playmate, but a virtual one instead!

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Who is this diva?

What do you do at work?

How does your job help other people?


Do you work alone or with a team?


What's the best part of your job?

What's the worst part of your job?


Where do you see yourself in 10 years?

What do you do when you're not at work?

What advice would you give a girl about the I.T. field?

What were your hobbies when you were 11-14?

Describe technology you wish was available now.
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